Dassault Systemes' 3D
associated to Arthur and the Minimoys Fairytale!

The know-how and technologies of Dassault Systemes 3D experiential at the heart of Arthur and the Revenge of Maltazard's promotion.

Dassault Systemes, the world leader software company in 3D solutions, has revolutionized the industry in managing the products lifecycle through its software for design, simulation and 3D collaboration. His new challenge is to put its know-how and technologies in 3D experiential,l in the heart of the relationship between the brands, their products and the consumers.

The strategic partnership signed with EuropaCorp Innovation in June 2009, pushes the boundaries of marketing and entertainment. It was shown in its first phase, by the implementation of new era interactive 3D multi-platforms, to promote the second installment of the saga of Arthur and the Revenge of Maltazard in theatres last December.

3D experiential, an interactive media with new dimensions.

The scopes of interactive 3D, beyond the world of industry and video game are endless. If in the late 90s, the challenge for advertisers was to ensure their presence on the Internet in 2D; their new challenge is to reinvent the rules of interaction with consumers, involving them more in their brand world through emotional multichannel experiences. This new challenge, through experiential 3D, allows, from one virtual world by advertiser, to imagine new forms of cross-platform experiences, whether they are for an individual, a group, online or in the more complex devices of virtual reality or augmented reality, through game consoles, 3D screens or theatres.